Antigua & Barbuda’s Minister of Tourism and Investment, Charles ‘Max’ Fernandez, and Colin James, CEO of the Antigua and Barbuda Tourism Authority (ABTA) are spearheading a series of promotions, designed to keep Antigua and Barbuda top of mind for the American traveler this August.
This began with the Antigua & Barbuda Hamptons Challenge Sailing Regatta, a yacht race staged in Sag Harbour New York for the 7th year with the Mayor of Sag Harbor, Kathleen Mulcahy, and over 30 boats competing in the race.
A new component has been added to the ongoing ABTA’s summer campaign “What Cool Looks Like”, in partnership with New York City movie theatres. Launched on August 15, and running through October 3, the #WhatCoolLookLike campaign will be promoted in 30 theatres across the New York City area, with a :30 second video that captures the sights and sounds of Antigua and Barbuda displayed on 206 screens.
Simultaneously, the Antigua and Barbuda delegation is meeting with airline executives in various cities across the USA, to promote the island and position VC Bird International Airport as the hub to the Eastern Caribbean.